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Store brand proneness: Effects of perceived risks, quality and familiarity

✍ Scribed by Yap Sheau-Fen; Leong Sun-May; Wee Yu-Ghee

Book ID: 116266441
Publisher: Elsevier
Year: 2012
Tongue: English
Weight: 324 KB
Volume: 20
Category: Article
ISSN: 1441-3582
DOI: 10.1016/j.ausmj.2011.10.014

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