Stimulus preference assessments and the utility of a moderate category
โ Scribed by Francis J. Ciccone; Richard B. Graff; William H. Ahearn
- Publisher
- John Wiley and Sons
- Year
- 2006
- Tongue
- English
- Weight
- 50 KB
- Volume
- 21
- Category
- Article
- ISSN
- 1072-0847
- DOI
- 10.1002/bin.207
No coin nor oath required. For personal study only.
๐ SIMILAR VOLUMES
## Abstract A detailed procedure for making placebo cigarette butts or โbogus buttsโ which can be used in the observation and treatment of pica for cigarettes is described. These placebo cigarette butts have been used successfully with several individuals in a residential treatment setting. The us
Results of three studies show that the effectiveness of positioning strategies based on similarity and dissimilarity vis-a `-vis other brands or with respect to the product category as a whole is moderated by the degree of familiarity of the consumer with the objects of comparison (Study 1) and by t