𝔖 Scriptorium
✦   LIBER   ✦
📁

Statistics for Marketing and Consumer Research

✍ Scribed by Mario Mazzocchi

Publisher
SAGE Publications Ltd
Year
2008
Tongue
English
Leaves
433
Category
Library
⬇  Acquire This Volume

No coin nor oath required. For personal study only.

✦ Synopsis

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed guidance on the use of appropriate software is included along with discussion of:

- Sampling

- Data management an statistical packages

- Hypothesis testing

- Cluster analysis

- Structural equation modelling

✦ Subjects

Математика;Теория вероятностей и математическая статистика;Математическая статистика;Прикладная математическая статистика;

📜 SIMILAR VOLUMES

Marketing Analytics: Statistical Tools f
📁 Marketing Analytics: Statistical Tools for Marketing and Consumer Behaviour using SPSS
✍ José Marcos Carvalho de Mesquita, Erik Kostelijk 📂 Library 📅 2021 🏛 Routledge 🌐 English

<p><em>Marketing Analytics</em> provides guidelines in the application of statistics using SPSS for students and professionals using quantitative methods in Marketing and Consumer Behaviour. With simple language and a practical, screenshot-led approach, the book presents eleven multivariate techniqu

Handbook of Marketing Scales: Multi-Item
📁 Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
✍ William O. Bearden, Richard G. Netemeyer 📂 Library 📅 1999 🏛 SAGE Publications, Inc 🌐 English

`Marketing scholars and marketing research practitioners will find this book useful. It offers an excellent sourcebook for a variety of scales, and the reviews of the scales are thoughtful and well crafted. The book includes many of the most widely used scales in the field. Its relatively modest pri

Handbook of Marketing Scales: Multi-Item
📁 Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
✍ William O. Bearden, Richard G. Netemeyer, Kelly L. Haws (eds.) 📂 Library 📅 2010 🏛 SAGE Publications, Inc 🌐 English

<p style="LINE-HEIGHT: normal">The <b>Handbook of Marketing Scales, Third Edition</b>, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. </p><p style="LINE-HEIGHT: normal"><b>Key Features</b>

Consumer Value: A Framework for Analysis
📁 Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series)
✍ M. Holbrook 📂 Library 📅 1999 🌐 English

As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing co