Statistical Modeling for Management

✍ Scribed by Dr Graeme D Hutcheson, Professor Luiz A M Moutinho

• Publisher: Sage Publications Ltd
• Year: 2008
• Tongue: English
• Leaves: 255
• Category: Library

✦ Synopsis

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is increasingly dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Any student hoping to enter the world of management will need to show that they understand and have mastered these techniques. This book will help them to do this and covers the following key topics:- Measurement sacling and reliability issues in management- Parametric and non-parametric statistical tests- Gerneralized Linear Modeling techniques- Data-reduction techniques- Model selection and model checking- Recursive and non-recursive models- Neural networks- Knowledge-based systemsThis book is ideal for students taking upper level undergraduate classes and graduate classes in statistics for business and management.

✦ Table of Contents

Contents......Page 6
List of Tables......Page 10
List of Figures......Page 16
Preface......Page 18
1 Measurement Scales......Page 20
2 Modeling Continuous Data......Page 36
3 Modeling Dichotomous Data......Page 76
4 Modeling Ordered Data......Page 102
5 Modeling Unordered Data......Page 140
6 Neural Networks......Page 172
7 Approximate Algorithms for Management Problems......Page 196
8 Other Statistical, Mathematical and Co-pattern Modeling Techniques......Page 210
References......Page 242
Index......Page 250