Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is increasingly dependent on quantitative analysis and the use of s
Statistical modeling for management
β Scribed by Hutcheson, Graeme D.;Moutinho, Luiz
- Publisher
- SAGE Publications
- Year
- 2008
- Tongue
- English
- Leaves
- 255
- Edition
- 1. publ
- Category
- Library
No coin nor oath required. For personal study only.
β¦ Table of Contents
Measurement ScalesModeling Continuous DataModeling Dichotomous DataModeling Ordered DataModeling Unordered DataNeural NetworksApproximate Algorithms for Management ProblemsOther Statistical, Mathematical and Co-pattern Modeling Techniques
β¦ Subjects
Management ; SWD-ID: 40372789;Marketing;Statistisches Modell ; SWD-ID: 41217226;Betriebsanalyse;Data Warehouse;Datenanalyse;Datenerhebung;IT-gestΓΌtztes Marketing;Management;Management-Informationssystem;Marketing--Mathematical models;Marketing--Statistical methods;Γkonometrisches Modell;Performance-Messung;Statistische Analyse;Statistische Methode;Statistisches Modell;Marketing -- Mathematical models;Marketing -- Statistical methods;OΜkonometrisches Modell;IT-gestuΜtztes Marketing;SWD-ID: 403727
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