𝔖 Bobbio Scriptorium
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Spread of Marketing Innovations in a Service Industry

✍ Scribed by Robert A. Peterson, William Rudelius and Glenn L. Wood

Book ID
124679726
Publisher
University of Chicago Press
Year
1972
Tongue
English
Weight
272 KB
Volume
45
Category
Article
ISSN
0021-9398

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## Abstract The UK Government is promoting widening participation and asking universities to develop their student intake of 18–30 year‐olds by 50 per cent by 2010. The financing of these changes is encouraging a marketing emphasis shift, as funding is reduced and alternative revenue methods sought