Sponsorship portfolio as brand image creation strategies: A commentary essay

✍ Scribed by David N. Bibby

• Book ID: 116618681
• Publisher: Elsevier Science
• Year: 2011
• Tongue: English
• Weight: 137 KB
• Volume: 64
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/j.jbusres.2010.05.003