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Sponsorship portfolio as a brand-image creation strategy

✍ Scribed by P. Monica Chien; T. Bettina Cornwell; Ravi Pappu

Book ID: 116618655
Publisher: Elsevier Science
Year: 2011
Tongue: English
Weight: 341 KB
Volume: 64
Category: Article
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2010.02.010

No coin nor oath required. For personal study only.

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