Statistics show that sponsorship of sports and other events is one of the fastest growing areas of promotion (Ukman, 1995), but the importance of this persuasion strategy is not reflected in the amount of attention it has received in the marketing literature. Although some research has been done in
β¦ LIBER β¦
Sponsorship and advertising: A comparison of consumer perceptions
β Scribed by Tony Meenaghan
- Publisher
- John Wiley and Sons
- Year
- 2001
- Tongue
- English
- Weight
- 186 KB
- Volume
- 18
- Category
- Article
- ISSN
- 0742-6046
No coin nor oath required. For personal study only.
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