๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Special Issue || Theory and Research in a Dangerous World: Reply to Handel

โœ Scribed by Michael Hughes and Walter Gove

Book ID
125319830
Publisher
University of North Carolina Press
Year
1981
Tongue
English
Weight
134 KB
Volume
60
Category
Article
ISSN
0037-7732

No coin nor oath required. For personal study only.

๐Ÿ“œ SIMILAR VOLUMES

Brand-consumer storytelling theory and r
Brand-consumer storytelling theory and research: Introduction to a Psychology & Marketing special issue
โœ Arch G. Woodside ๐Ÿ“‚ Article ๐Ÿ“… 2010 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 67 KB

## Abstract This introduction reviews core principles of storytelling theory. The article explains basic propositions of good storytelling. A brief summary of each of the six articles that follow appears. The article extends a note of appreciation to the members of the special editorial board for t