✦ LIBER ✦

Special issue on Pricing Strategy and the Marketing Mix

✍ Scribed by Abhik Roy; Walter Henry

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Introduction to the special issue on mar

✍ Barton Weitz; Robin Wensley 📂 Article 📅 1992 🏛 Elsevier Science 🌐 English ⚖ 337 KB

Globalization, culture, and marketing st

✍ Michel Laroche 📂 Article 📅 2011 🏛 Elsevier Science 🌐 English ⚖ 124 KB

Impact of culture on marketing strategy:

✍ Michel Laroche 📂 Article 📅 2009 🏛 Elsevier Science 🌐 English ⚖ 126 KB

Special issue on social marketing

✍ Walter Wymer 📂 Article 📅 2008 🏛 John Wiley and Sons 🌐 English ⚖ 28 KB

Introduction to the special issue on the

✍ Michel Laroche 📂 Article 📅 2007 🏛 Elsevier Science 🌐 English ⚖ 102 KB

Special Issue on the Marketing/Finance I

✍ George M Zinkhan; James A Verbrugge 📂 Article 📅 2000 🏛 Elsevier Science 🌐 English ⚖ 56 KB