Soda Versus Cereal and Sugar Versus Fat:
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Ma, Yu; Ailawadi, Kusum L; Grewal, Dhruv
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Article
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2013
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American Marketing Association
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English
β 200 KB
This study examines how household membersβ personal characteristics and key marketing factors affect the healthfulness of food purchased for in-home consumption; it further considers how food intake changes following a diagnosis of Type 2 diabetes in the household. Using a combination of grocery pur