𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Soda Versus Cereal and Sugar Versus Fat: Drivers of Healthful Food Intake and the Impact of Diabetes Diagnosis

✍ Scribed by Ma, Yu; Ailawadi, Kusum L; Grewal, Dhruv


Book ID
120301927
Publisher
American Marketing Association
Year
2013
Tongue
English
Weight
200 KB
Volume
77
Category
Article
ISSN
0022-2429

No coin nor oath required. For personal study only.


πŸ“œ SIMILAR VOLUMES


Soda Versus Cereal and Sugar Versus Fat:
✍ Ma, Yu; Ailawadi, Kusum L; Grewal, Dhruv πŸ“‚ Article πŸ“… 2013 πŸ› American Marketing Association 🌐 English βš– 200 KB

This study examines how household members’ personal characteristics and key marketing factors affect the healthfulness of food purchased for in-home consumption; it further considers how food intake changes following a diagnosis of Type 2 diabetes in the household. Using a combination of grocery pur