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Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap between Concept and Application

โœ Scribed by Donald P. Robin and R. Eric Reidenbach

Book ID
124165265
Publisher
American Marketing Association
Year
1987
Tongue
English
Weight
706 KB
Volume
51
Category
Article
ISSN
0022-2429

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๐Ÿ“œ SIMILAR VOLUMES

Social Responsibility, Ethics, and Marke
Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap between Concept and Application
โœ Donald P. Robin and R. Eric Reidenbach ๐Ÿ“‚ Article ๐Ÿ“… 1987 ๐Ÿ› American Marketing Association ๐ŸŒ English โš– 706 KB

Marketing Strategy: Closing the Gap Between Concept and Application The authors review the concepts of social responsibility and business ethics as well as some of the reasons why their adoption by marketing practitioners has been somewhat limited. An approach is developed to integrate these concept