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Ethics and Social Responsibility in Marketing: An Examination of the Ethical Evaluation of Advertising Strategies

✍ Scribed by Saviour L.S Nwachukwu; Scott J Vitell Jr.; Faye W Gilbert; James H Barnes


Book ID
119504432
Publisher
Elsevier Science
Year
1997
Tongue
English
Weight
333 KB
Volume
39
Category
Article
ISSN
0148-2963

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