Can corporate social responsibility surv
โ
John A. Quelch; Katherine E. Jocz
๐
Article
๐
2009
๐
John Wiley and Sons
โ 84 KB
t the annual gathering in 2006 of the World Economic Forum in Davos, Switzerland, rock star and activist Bono, standing beside corporative executives, announced the formation of project "(Red)"-a partnership with American Express, Converse, Gap, and other companies to market products under the Red b