Can corporate social responsibility survive recession?

✍ Scribed by John A. Quelch; Katherine E. Jocz

• Publisher: John Wiley and Sons
• Year: 2009
• Weight: 84 KB
• Volume: 2009
• Category: Article
• ISSN: 1087-8149
• DOI: 10.1002/ltl.340

✦ Synopsis

t the annual gathering in 2006 of the World Economic Forum in Davos, Switzerland, rock star and activist Bono, standing beside corporative executives, announced the formation of project "(Red)"-a partnership with American Express, Converse, Gap, and other companies to market products under the Red brand and donate a portion of the proceeds to combat HIV and AIDS in Africa. In other sessions, world leaders from business, government, and civil society welcomed a significant role for corporate social responsibility (CSR) programs in tackling poverty and disease.