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Social norms and illicit behavior: an evolutionary model of compliance

โœ Scribed by Timothy C. Haab; Kenneth E. McConnell


Publisher
Elsevier Science
Year
2002
Tongue
English
Weight
267 KB
Volume
66
Category
Article
ISSN
0301-4797

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โœฆ Synopsis


Economists have viewed the presence of externalities and other market failures as leading to a private equilibrium that would not be Pareto optimal. In the exploitation of common-pool resources, especially biological resources, this would lead to the much-discussed 'tragedy of the commons'. A challenge to this traditional view has emerged from a careful study of the theory and practice of the exploitation of common-pool resources. The existence of a social norm may provide an individual with information on the extent of external costs associated with a behavior, and thus provides an imperfect means of internalizing the external costs. In this paper we propose an evolutionary model of compliance that allows for the existence of a social norm. The impact of the social norm on public policy towards externalities is examined.


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## Two experiments were conducted to evaluate the effectiveness of different kinds of video presentations as methods to induce behavioral compliance to safety directives. In Experiment 1, the effects of: (i) a video sign warning alone, (ii) a video sign warning plus a role model, and (iii) a video