<strong>Social Media for Strategic Communication: Creative Strategies and Research-Based Applications, by Karen Freberg</strong>teaches you the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-groun
Social Media Strategy
β Scribed by Keith A. Quesenberry
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π SIMILAR VOLUMES
Letβs give people something to talk about! This book is your guide to creating a social media content strategy for your company, organization or personal brand. It addresses the most common challenges that businesses will find when dealing with social media. How do we create enough content to keep o
The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and OkCupid -- "Meet" platform: Twitter -- "Friend" solutions: Facebook and mixi -- "Meet" and "friend" solutions: LinkedIn & Friendster -- "Meet" and "friend" solution: MySpace -- Social strategies -- Social
<p><span>Social media has spread rapidly on the global stage, driving consumersβ attention and influence, both consciously and subconsciously. Whilst this type of platform may have been initially designed as a tool for open communication and expression, it is also being utilized as a digital tool, w
As the landscape of recruiting changes, different methods are needed to reach talent, and social media is a key channel. However, many HR and recruiting professionals are not equipped with the expertise to create a social media recruiting strategy. In a series of easy to follow chapters and manage