The Marketing Book || Brand building
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DECHERNATONY, L
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Article
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2008
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Elsevier
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English
β 27 KB
This 6th edition of The Marketing Book maintains its pre-eminent position as the first point of reference for marketers needing up-to-minute marketing thinking. Taking into account the emergence of new subjects and new authorities, Michael Baker and co-editor Susan Hart have renewed and added to the