The purpose of this study was to examine the combinatorial effects of enduring and momentary mechanisms of cultural identity salience on identity-based apparel brand choices of three Hispanic acculturation segments (Hispanic-dominant, mainstream-dominant, and balanced-bicultural). The hypotheses wer
โฆ LIBER โฆ
Social interactions and the salience of social identity
โ Scribed by Kendra N. McLeish; Robert J. Oxoby
- Book ID
- 108187533
- Publisher
- Elsevier Science
- Year
- 2011
- Tongue
- English
- Weight
- 255 KB
- Volume
- 32
- Category
- Article
- ISSN
- 0167-4870
No coin nor oath required. For personal study only.
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๐ 2 views
In the social identity model of reactions to negative social identity (Tajfel & Turner, 1979, 1986), the concept of cognitive alternatives focuses on individual and group perceptions of the possibility of changing group memberships or improving existing ones. In the current paper, the under-research