Her primary research interests are in social marketing and persuasion theories, particularly as they relate to health and road safety marketing. She has recently completed doctoral studies investigating the use of death threat appeals and is currently engaged on a major research project with Profess
β¦ LIBER β¦
Social inclusion as a marketing ethics correlate
β Scribed by Ishmael P. Akaah
- Publisher
- Springer
- Year
- 1992
- Tongue
- English
- Weight
- 865 KB
- Volume
- 11
- Category
- Article
- ISSN
- 0167-4544
No coin nor oath required. For personal study only.
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## Abstract Although the main responsibility of firms may be to maximize their profits, organizations stand to gain much from the development of corporate social responsibility (CSR) strategies. This article reviews the connection between CSR and financial performance and discusses existing multila