๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Social Desirability of Earnings Tests

โœ Scribed by Helmuth Cremer; Jean-Marie Lozachmeur; Pierre Pestieau


Book ID
111062299
Publisher
John Wiley and Sons
Year
2008
Tongue
English
Weight
162 KB
Volume
9
Category
Article
ISSN
1465-6485

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A tremendous growth in the use of multi-item scales in marketing research has occurred over the past two decades. Concurrently, there is increasing concern about the quality of these measures. Although the majority of marketing-related articles now discuss the reliability of the scales administered,