Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test

✍ Scribed by Van den Bulte, Christophe; Stremersch, Stefan

• Book ID: 115487226
• Publisher: INFORMS
• Year: 2004
• Tongue: English
• Weight: 183 KB
• Volume: 23
• Category: Article
• ISSN: 0732-2399
• DOI: 10.1287/mksc.1040.0054