Commentary—Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion

✍ Scribed by Aral, Sinan

• Book ID: 117988916
• Publisher: INFORMS
• Year: 2011
• Tongue: English
• Weight: 100 KB
• Volume: 30
• Category: Article
• ISSN: 0732-2399
• DOI: 10.1287/mksc.1100.0596