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Social class determinants of children's television understanding and use

✍ Scribed by Lois J. Baron


Book ID
115188798
Publisher
John Wiley and Sons
Year
1985
Tongue
English
Weight
527 KB
Volume
34
Category
Article
ISSN
0269-994X

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The study investigates children's understanding of television advertising, with emphasis on differences between children of different ages (6-to 11-year-old children). Forty-two focus groups were conducted and grounded theory analysis was employed to discover, analyze, and discuss the findings and t