The study investigates children's understanding of television advertising, with emphasis on differences between children of different ages (6-to 11-year-old children). Forty-two focus groups were conducted and grounded theory analysis was employed to discover, analyze, and discuss the findings and t
Children's understanding of the forms of television
β Scribed by John C. Wright; Aletha C. Huston
- Publisher
- John Wiley and Sons
- Year
- 1981
- Tongue
- English
- Weight
- 883 KB
- Volume
- 1981
- Category
- Article
- ISSN
- 1520-3247
No coin nor oath required. For personal study only.
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