Simulated test marketing: Technology for launching successful new products: Kevin J. Clancy, Robert S. Shulman, and Marianne Wolf New York: Jossey-Bass, 306 pp., $39.95, 1994

✍ Scribed by Lynne M. Sallot

• Book ID: 114240255
• Publisher: Elsevier Science
• Year: 1998
• Tongue: English
• Weight: 134 KB
• Volume: 24
• Category: Article
• ISSN: 0363-8111
• DOI: 10.1016/s0363-8111(99)80058-7