Simulated test marketing: Technology for launching successful new products: Kevin J. Clancy, Robert S. Shulman, and Marianne Wolf New York: Jossey-Bass, 306 pp., $39.95,1994

✍ Scribed by Lynne M. Sallot

• Book ID: 114240107
• Publisher: Elsevier Science
• Year: 1997
• Tongue: English
• Weight: 161 KB
• Volume: 23
• Category: Article
• ISSN: 0363-8111
• DOI: 10.1016/s0363-8111(97)90027-8