Shopping trip behavior: An empirical inv
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Barbara E. Kahn; David C. Schmittlein
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Article
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1989
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Springer US
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English
⚖ 799 KB
The purpose of this article is to describe shopping trip behavior empirically using shopping trip data. A better understanding of this aspect of the purchase process can assist in generating testable hypotheses as to how the shopping trip decision may influence other choice decisions.