𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Shopping trip behavior: An empirical investigation

✍ Scribed by Barbara E. Kahn; David C. Schmittlein


Book ID
104772415
Publisher
Springer US
Year
1989
Tongue
English
Weight
799 KB
Volume
1
Category
Article
ISSN
0923-0645

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✦ Synopsis


The purpose of this article is to describe shopping trip behavior empirically using shopping trip data. A better understanding of this aspect of the purchase process can assist in generating testable hypotheses as to how the shopping trip decision may influence other choice decisions.


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