Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP

✍ Scribed by Bell, David R.; Lattin, James M.

• Book ID: 124058276
• Publisher: INFORMS
• Year: 1998
• Tongue: English
• Weight: 319 KB
• Volume: 17
• Category: Article
• ISSN: 0732-2399
• DOI: 10.1287/mksc.17.1.66