Shopping Behavior and Consumer Preference for Store Price Format: Why "Large Basket" Shoppers Prefer EDLP

✍ Scribed by David R. Bell and James M. Lattin

• Book ID: 123693205
• Publisher: INFORMS
• Year: 1998
• Tongue: English
• Weight: 685 KB
• Volume: 17
• Category: Article
• ISSN: 0732-2399
• DOI: 10.2307/193197