𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Share price reaction to plant-closing announcements

✍ Scribed by Rajiv Kalra; Glenn V. Henderson Jr.; Michael C. Walker

Book ID
116096221
Publisher
Elsevier Science
Year
1994
Tongue
English
Weight
909 KB
Volume
46
Category
Article
ISSN
0148-6195

No coin nor oath required. For personal study only.

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Share price reactions to advertising ann
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## Abstract Over the last two decades, marketers have gravitated toward placing their ads in specific television programs such as the Super Bowl, Academy Awards, and the last episodes of sitcoms. While anecdotal evidence of positive outcomes in the form of increased sales, phone inquiries, and hits