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Reits’ Price Reaction to Unexpected FFO Announcements

✍ Scribed by Frank Gyamfi-Yeboah, Alan J. Ziobrowski, Lisa Schurer Lambert

Book ID
118809372
Publisher
Springer US
Year
2010
Tongue
English
Weight
350 KB
Volume
45
Category
Article
ISSN
0895-5638

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## Abstract Over the last two decades, marketers have gravitated toward placing their ads in specific television programs such as the Super Bowl, Academy Awards, and the last episodes of sitcoms. While anecdotal evidence of positive outcomes in the form of increased sales, phone inquiries, and hits