Services Marketing: Managing the Service Value Chain

Services Marketing: Managing the Service

📁 Services Marketing: Managing the Service Value Chain

✍ Manfred Bruhn, Dominck Georgi 📂 Library 📅 2006 🏛 Prentice Hall 🌐 English

Services Marketing: Managing the Service Value Chain 1st edition argues that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, the book demonstrates that through strategic orientation and innovation, the firm and share

Services Marketing: Managing The Service

📁 Services Marketing: Managing The Service Value Chain

✍ Bruhn, Manfred; Georgi, Dominik 📂 Library 📅 2005;2011 🏛 FT Press; Pearson Educación 🌐 English

Providing an overview of key concepts in the field of marketing, this text considers the subject in the context of the service industry, exploring the theories, structures and practices which can be used to ensure the best possible returns.

Services Marketing Management, Third Edi

📁 Services Marketing Management, Third Edition (Services Marketing Management)

✍ Peter Mudie, Angela Pirrie 📂 Library 📅 2006 🌐 English

Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements.This new edition has been thorou

Services Marketing Management, Third Edi

📁 Services Marketing Management, Third Edition (Services Marketing Management)

✍ Peter Mudie, Angela Pirrie 📂 Library 📅 2006 🌐 English

Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements.This new edition has been thorou

Service Chain Management: Technology Inn

📁 Service Chain Management: Technology Innovation for the Service Business

✍ Raphael Dorne (auth.), Christos Voudouris, David Lesaint, Gilbert Owusu (eds.) 📂 Library 📅 2008 🏛 Springer-Verlag Berlin Heidelberg 🌐 English

<p><P>Service chain management enables service organisations to improve customer satisfaction and reduce operational costs through intelligent and optimised forecasting, planning and scheduling of the service chain, and its associated resources such as people, networks and other assets. The area is

Service Management and Marketing: Managi

📁 Service Management and Marketing: Managing the Service Profit Logic

✍ Christian Grönroos 📂 Library 🌐 English

Services Marketing: Managing the Service Value Chain

✦ Synopsis