Service Management and Marketing: Managing the Service Profit Logic

Services Marketing Management, Third Edi

📁 Services Marketing Management, Third Edition (Services Marketing Management)

✍ Peter Mudie, Angela Pirrie 📂 Library 📅 2006 🌐 English

Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements.This new edition has been thorou

Services Marketing Management, Third Edi

📁 Services Marketing Management, Third Edition (Services Marketing Management)

✍ Peter Mudie, Angela Pirrie 📂 Library 📅 2006 🌐 English

Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements.This new edition has been thorou

Services Marketing and Management

📁 Services Marketing and Management

✍ Audrey Gilmore 📂 Library 📅 2003 🏛 Sage Publications Ltd 🌐 English

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services managemen

Services marketing and management

📁 Services marketing and management

✍ Audrey Gilmore 📂 Library 📅 2003 🏛 SAGE 🌐 English

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services management and

Practices and Tools for Servitization: M

📁 Practices and Tools for Servitization: Managing Service Transition

✍ Marko Kohtamäki; Tim Baines; Rodrigo Rabetino; Ali Z. Bigdeli 📂 Library 📅 2018 🏛 Springer 🌐 English

This edited book intends to provide knowledge on tools and practices of servitization to facilitate the formulation and implementation of servitization-based strategies, service infusion and manufacturing service transition globally. Including 22 practically relevant contributions, this book aims to

Services Marketing: Managing the Service

📁 Services Marketing: Managing the Service Value Chain

✍ Manfred Bruhn, Dominck Georgi 📂 Library 📅 2006 🏛 Prentice Hall 🌐 English

Services Marketing: Managing the Service Value Chain 1st edition argues that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, the book demonstrates that through strategic orientation and innovation, the firm and share