✦ LIBER ✦

Service brands and communication effects

✍ Scribed by O'Cass, Aron; Grace, Debra

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The Effects of Brand Communication and S

✍ Cemal Zehir; Azize Şahin; Hakan Kitapçı; Mehtap Özşahin 📂 Article 📅 2011 🏛 Elsevier 🌐 English ⚖ 239 KB

The Effects of Brand Communication and S

✍ Cemal Zehir; Azize Şahin; Hakan Kitapçı; Mehtap Özşahin 📂 Article 📅 2011 🏛 Elsevier 🌐 English ⚖ 239 KB

Communicating Services Brands' Values In

✍ De Chernatony, Leslie; Cottam, Susan; Segal-Horn, Susan 📂 Article 📅 2006 🏛 Frank Cass & Co. Ltd 🌐 English ⚖ 139 KB

CSR and Service Brand: The Mediating Eff

✍ Hongwei He; Yan Li 📂 Article 📅 2010 🏛 Springer 🌐 English ⚖ 286 KB

The effects of service brand dimensions

✍ Krystallis, Athanasios; Chrysochou, Polymeros 📂 Article 📅 2014 🏛 Elsevier Science 🌐 English ⚖ 564 KB

Destination reputations and brands: Comm

✍ Morgan, Nigel; Pritchard, Annette 📂 Article 📅 2014 🏛 Elsevier 🌐 English ⚖ 164 KB