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Semi-structural models of advertising competition

✍ Scribed by Joris Pinkse; Margaret Slade

Publisher
John Wiley and Sons
Year
2007
Tongue
English
Weight
166 KB
Volume
22
Category
Article
ISSN
0883-7252

No coin nor oath required. For personal study only.

✦ Synopsis

Abstract

We propose a semi‐structural discrete‐choice model that can be used to estimate static or dynamic decision rules. It is particularly useful in strategic contexts when games involve a rich set of choices, when private information is correlated, and when one wants to uncover the effect of historic behavior (on, for example, prices, sales, and profits). We apply our discrete‐choice estimator to study decision rules for a dynamic game of price and advertising competition, and we evaluate the long‐run consequences of those rules. Copyright Β© 2007 John Wiley & Sons, Ltd.

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