Anticipating M A legislafion, M e l h got 08to a very early start.
So Mellon really had to have all its ducks lined up "It's a little bit involved, yes," Stover acknowledged. before it could launch the product.
Targeting two key groups
And who is the ideal or target customer for this package?
"We've been talking about that internally as two groups," Stover revealed, "the investor group, and the transaction group. And I would think the demographics are fairly different between the two."
"The investor group is basically companies with under 50 employees, and the self-employed. The self-employed market is certainly going to be filled with all sorts of professionals, as well as ranchers, entertainers-all sorts of fairly-well-financed, self-employed individuals, who are currently paying for their own medical expenses. This kind of program would be extremely attractive to those groupswhether they be CPAs in a public accounting firm, lawyers in a law firm, and so on. Any of those structures work very well with an MSA. "That's the investor crowd," Stover reiterated. "We call them 'the investor crowd' because we see those kinds of individuals as having a high deductible, and then maxing their MSA accounts on an annual basis. So they'll put in the