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Self-brand connections: The role of attitude strength and autobiographical memory primes

✍ Scribed by David J. Moore; Pamela Miles Homer

Book ID
116618199
Publisher
Elsevier Science
Year
2008
Tongue
English
Weight
196 KB
Volume
61
Category
Article
ISSN
0148-2963

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Self-brand connections: The role of atti
Self-brand connections: The role of attitude strength and autobiographical memory primes
✍ David J. Moore; Pamela Miles Homer πŸ“‚ Article πŸ“… 2008 πŸ› Elsevier Science 🌐 English βš– 196 KB

According to the self-brand connection (SBC) construct, brand associations are used to construct one's self or to communicate one's self to others [Escalas JE. Narrative processing: building connections between brands and the self. unpublished dissertation 1996; Duke University.]. Study 1 reveals th