## Abstract An experiential construct was developed and applied to an online information search context involving new customers of a commercial website. The construct reflects daydreaming, enjoyment, and immersion. Our results show: (a) the online consumption experience has significant influence on
✦ LIBER ✦
Segmenting online game customers – The perspective of experiential marketing
✍ Scribed by Jyh-Jian Sheu; Yan-Hua Su; Ko-Tsung Chu
- Book ID
- 108128189
- Publisher
- Elsevier Science
- Year
- 2009
- Tongue
- English
- Weight
- 242 KB
- Volume
- 36
- Category
- Article
- ISSN
- 0957-4174
No coin nor oath required. For personal study only.
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