✦ LIBER ✦

The experiential aspects of online search information for new customers to a website

✍ Scribed by Françoise Simon

Publisher: Wiley (John Wiley & Sons)
Year: 2010
Tongue: English
Weight: 203 KB
Volume: 27
Category: Article
ISSN: 0825-0383
DOI: 10.1002/cjas.176

No coin nor oath required. For personal study only.

✦ Synopsis

Abstract

An experiential construct was developed and applied to an online information search context involving new customers of a commercial website. The construct reflects daydreaming, enjoyment, and immersion. Our results show: (a) the online consumption experience has significant influence on attitude toward the website and intention to revisit, (b) enduring involvement and rational engagement have positive effects on daydreaming and enjoyment, (c) Internet search skill has no association with enjoyment or immersion. Practical implications and future research directions are discussed. Copyright © 2010 ASAC. Published by John Wiley & Sons, Ltd.

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