Segmentation strategy has become increasingly important for successful marketing planning in the tourism industry. This paper examines the di!erent behavior of two di!erent groups of travelers visiting Majorca and the e!ects of these on the tourism policy of the Island. This e!ect is validated by re
β¦ LIBER β¦
Segmentation by motivation in rural tourism: A Korean case study
β Scribed by Duk-Byeong Park; Yoo-Shik Yoon
- Book ID
- 108286933
- Publisher
- Elsevier Science
- Year
- 2009
- Tongue
- English
- Weight
- 207 KB
- Volume
- 30
- Category
- Article
- ISSN
- 0261-5177
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