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Search engine advertisements: The impact of advertising statements on click-through and conversion rates

✍ Scribed by Haans, Hans; Raassens, NÃ©omie; Hout, Roel

Book ID: 120235172
Publisher: Springer US
Year: 2013
Tongue: English
Weight: 214 KB
Volume: 24
Category: Article
ISSN: 0923-0645
DOI: 10.1007/s11002-013-9226-5

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