✦ LIBER ✦
Online keyword based advertising: Impact of ad impressions on own-channel and cross-channel click-through rates
✍ Scribed by Ram Gopal; Xinxin Li; Ramesh Sankaranarayanan
- Book ID
- 113570993
- Publisher
- Elsevier Science
- Year
- 2011
- Tongue
- English
- Weight
- 775 KB
- Volume
- 52
- Category
- Article
- ISSN
- 0167-9236
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