✦ LIBER ✦

Scripting markets: From value propositions to market propositions

✍ Scribed by Kaj Storbacka; Suvi Nenonen

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Market systems, stakeholders and value p

✍ Vargo, Stephen L. 📂 Article 📅 2011 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 54 KB

Developing superior value propositions:

✍ Bo Edvardsson and Professor Philipp, Professor; Payne, Adrian; Frow, Pennie 📂 Article 📅 2014 🏛 Emerald (MCB UP ) 🌐 English ⚖ 134 KB

Go To Market Strategy || Go-to-market st

✍ Friedman, Lawrence G. 📂 Article 📅 2002 🏛 Elsevier ⚖ 507 KB

Reciprocal value propositions in practic

✍ Yann Truong; Geoff Simmons; Mark Palmer 📂 Article 📅 2012 🏛 Elsevier Science 🌐 English ⚖ 366 KB

On market-inspired approaches to proposi

✍ William E Walsh; Makoto Yokoo; Katsutoshi Hirayama; Michael P Wellman 📂 Article 📅 2003 🏛 Elsevier Science 🌐 English ⚖ 312 KB

Positioning terrorism in management and

✍ Michael R. Czinkota; Gary A. Knight; Peter W. Liesch; John Steen 📂 Article 📅 2005 🏛 Elsevier Science 🌐 English ⚖ 205 KB