✦ LIBER ✦

Saying what donors want to hear

✍ Scribed by Kaye Ferguson-Patton

Publisher: John Wiley and Sons
Year: 1995
Weight: 484 KB
Volume: 1995
Category: Article
ISSN: 1072-172X
DOI: 10.1002/pf.41219951009

No coin nor oath required. For personal study only.

✦ Synopsis

Abstract

Making your nonprofit's case—in all its various applications, from brochures, direct mail, electronic media, and training materials—requires employing language that the donor or potential donor can relate to when making the decision to give.

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