𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Preparation emphasizes what clients don't want to hear

✍ Scribed by Paul R. Fisher


Publisher
Wiley (John Wiley & Sons)
Year
2002
Weight
375 KB
Volume
20
Category
Article
ISSN
1549-4373

No coin nor oath required. For personal study only.

✦ Synopsis


Young describes an impassebreaker that can be used by neutrals, as well as parties and their attorneys.


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Saying what donors want to hear
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## Abstract Making your nonprofit's caseβ€”in all its various applications, from brochures, direct mail, electronic media, and training materialsβ€”requires employing language that the donor or potential donor can relate to when making the decision to give.