Demarketing dysfunctional demand in the
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Annabelle Mark; Richard Elliott
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Article
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1997
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John Wiley and Sons
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English
β 287 KB
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This article considers demarketing as a strategy to manage dysfunctional demand in the UK NHS. Demarketing seeks to persuade customers not to use a service which is provided. It appears in all four modes in the NHS as general, selective, ostensible and unintentional demarketing with an emphasis on s