This article considers demarketing as a strategy to manage dysfunctional demand in the UK NHS. Demarketing seeks to persuade customers not to use a service which is provided. It appears in all four modes in the NHS as general, selective, ostensible and unintentional demarketing with an emphasis on s
✦ LIBER ✦
Guest editorial: public and user ‘involvement’ in the UK National Health Service
✍ Scribed by Stephen Harrison; George Dowswell; Timothy Milewa
- Book ID
- 104461892
- Publisher
- John Wiley and Sons
- Year
- 2002
- Tongue
- English
- Weight
- 119 KB
- Volume
- 10
- Category
- Article
- ISSN
- 0966-0410
No coin nor oath required. For personal study only.
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